GRIT Ed. 9 | Family Matters - Flipbook - Page 10
BETWEE
GRIT Ed. 9 “Family Matters”
Kerry Roberts, Co-Founder, Everipe Smoothies (Next Founders, 2021)
Imagine the bustling activity of a distribution center intermingled with the sounds
of the television or the radio or the whiff of an unrecognizable aroma sifting through
the kitchen and into every corner of your house. Sounds like a recipe for disaster.
And yet it surprisingly made the bond between two co-founders and their families
even stronger.
W
hen Everipe first began,
all the difference. What can be even
into Consumer Insights and then
co-founder Kerry Roberts
more interesting is when you have
Entrepreneurship
remembers
her
someone with a similar skill set
continued to advance in traditional
house often operated as
who can not only provide support
a distribution center, while her co-
when you need it but also critique
founder Greg McMullen allowed his
your work. Kerry discovered a ‘true
house to be used as a commercial
partnership’
kitchen to test experimental recipes.
Andrew.
how
with
her
husband,
“Both of our homes have been taken
over by our businesses at different
stages,” says Kerry.
“My husband Andrew and I both
work in different dimensions of
marketing, but we actually met while
“Greg and I have both asked our
partners
for
countless
working at Kraft Foods in Toronto.
sacrifices
He likes to say we bumped into each
and support. We’re both incredibly
other at the coffee station, and the
thankful for our families’ patience!”
rest was caffeinated history!”
can
often
“Having my own
children listen
to our struggles
and watch our
persistence
Is something
that i’ll always be
proud of”
KERRY ROBERTS
be
paths, their trajectories aligned in a
marketing
a challenging path to undertake,
way that was beneficial to both of
setting. Because there is overlap
and sometimes, the support new
them.
in our skills and passions, we can’t
entrepreneurs need is hard to come
10
Andrew
Despite following different career
A Ripe Partnership
Entrepreneurship
while
roles
in
a
corporate
help but glimpse over each others’
by. But having an understanding
“We’ve taken very different paths
shoulders and offer our thoughts -
partner or family member can make
whereby I went from CPG Marketing
welcome or not! When I’m making a