GRIT Ed. 9 | Family Matters - Flipbook - Page 7
The Handley Brothers
Tyler & Braden Handley, Co-Founders of Inkbox (Next Founders, 2018)
Committing to a tattoo for the rest of your life can be a lifetime decision. A person’s
taste is constantly changing, and exploring your self-expression can lead you in
different directions throughout your life. Inkbox was created by two brothers with the
intention of allowing customers to tap into their creativity and individuality without
having to commit to the permanence of getting a tattoo.
yler and Braden are graduates
of the Next Founders class of
2018. The brothers’ venture has
revolutionized both the tattoo
industry and self-expression as a whole
by offering custom-made temporary
tattoos that only last 1 to 2 weeks.
Inkbox allows customers to experiment
with their creativity before making a
permanent decision on a tattoo.
Tyler and Braden have raised $14.1
million in funding resulting in over one
million tattoos, one of which appeared
on successful TV shows such as Stranger
Things and The Greatest Showman.
The Handleys have proven that family
Harnessing The Competitive Nature
How have the Handley brothers created
a prosperous business while maintaining
a close family relationship? To begin
important part to play in the business.
Tyler describes that while both brothers
“are polymaths who can span across
many business areas,” he “is a much
more natural speaker,” whereas “Braden
is scrappier and better at getting things