GRIT Ed. 9 | Family Matters - Flipbook - Page 8
GRIT Ed. 9 “Family Matters”
off the ground.” Contrasting strengths lend the brothers to natural roles
within the company, withTyler as CEO and Braden as President.
Tyler and Braden have learned how to harness their competitive natures
to push them toward mutual success. It is worth noting, however, that
their competitiveness has a way of sneaking back in when the brothers
are not at work!
FUNDING → Raised $17M In Series A
SALES → SOLD OVER 5 Million Tattoos To Date
ACQUISITION → acquireD BY BIC In 2022 for $65M USD
Joining Forces
own. It is for this reason that they
the
The decision to go into business with
are such good partners - they both
responsibilities within the company,
a family member can be complicated;
understand their own values and
“so that it never seemed like a
mixing
and
the value of their counterpart. Doing
person had the short end of the
personal life has the potential to
business with a family member
stick.” The company is based on
complicate both. However, Tyler
can be difficult because we often
the brothers having “open lines of
and Braden explain that they had
want to avoid hurting the feelings
communication” because “no one
“always discussed doing something
of the people we love. However,
is perfect, and building a business is
together,”
considering
constructive and open feedback
a complicated process”. An honest
their complementary skills. Tyler,
is critical to running a successful
relationship
who had the initial idea for Inkbox,
business.
Braden has allowed them to keep
your
professional
especially
knew he would need the help of his
brother’s
8
“entrepreneurial
mind”
importance
of
between
balanced
Tyler
and
the lines of communication open
and to proceed as business partners
Like Any Other Employee
to pitch his proposition. Tyler and
When asked how they rate and
Braden are a classic example of
exchange feedback, the siblings
joining forces to create something
describe treating each other “like
with greater impact than either
any other employee” and “being
brother could have created on their
firm
but
loving.”
Tyler
stresses
while maintaining a happy team.
The Value Of Hard Work
Personal and professional relations
are further intertwined when the