GRIT Ed. 9 | Family Matters - Flipbook - Page 12
GRIT Ed. 9 “Family Matters”
which made her reflect on what
time to step away and spend time
career gave her happiness. From her
at home, away from the business
mother, she learned the importance
(as much as realistically possible!),
of goal setting and finding time to
and while one of them was away,
set personal goals as a woman and
the other would step up and hold
a mother. “My mother put herself
the fort. A true mark of an incredible
through college and then university,
partnership.
all while working full time and raising
two daughters; I’m not sure where
she found the energy!”
A Growth Mindset
For
Kerry,
entrepreneurship
is
rooted in a constant effort to grow
Extended Family
packaging change or website tweak
for Everipe, he’s been a helpful
sounding board.”
Setbacks & Persistence
and learn. “I like to believe in a growth
While Kerry always found a strong
mindset which would say that most
support system in her family, when
of our skills and competencies can
she began Everipe with her co-
grow with the right focus. How we
founder, she inherited a different
approach obstacles, failure, and the
kind of family, including her co-
pursuit of our goals can sharpen
founder and their team. And it
with
practice.”
Constant
growth
is how you become a successful
In a career that’s hard to ‘switch
entrepreneur.
off’ when you leave the office, it can
often become challenging for the
But it’s not just that. As Kerry
individual and their entire family.
can
Kerry can attest that every time they
argue,
being
a
successful
entrepreneur also depends on the
experience issues within Everipe,
kind of support you receive from
her entire family somehow gets
those around you. With the right
involved.
co-founders,
friends
and
family
members, you get the freedom to
“When Everipe has setbacks, and
explore more aspects, not only of
they have been plentiful during
your business but also of yourself.
the pandemic, my whole family
hears about it, offers advice and
sometimes just a pep talk. Having
my own children listen to our
struggles and watch our persistence
is something that I’ll always be
proud of.”
Of course, while it takes persistence
to keep a healthy distance between
family and business, for someone
who hasn’t had any entrepreneurial
background, the struggle is even
harder.
For Kerry, besides her grandfather,
who owned a pub in Ireland, all of her
family has followed more traditional
career paths. But she found good
role models in her parents. Her
father loved his job as an engineer,
12
became important that the issues
and conflicts were resolved in a
healthy manner, just like in any other
family.
While Kerry and Greg faced some
serious setbacks in their venture,
they always made it a point to be
there for each other on a human
level.
“No matter how the business fares,
our trust and partnership has been
unwavering. Even when we might
disagree on a particular next step,
we’ve always made time to truly
listen to each other’s perspective,
knowing that our goals are aligned.”
They made sure they each had
Kerry Roberts
Co-Founder, Everipe Smoothies
After spending many years as a
marketing manager and director of
consumer insights, Kerry Roberts
built
her
career
helping
CPG
organizations, such as Mars and
Kraft Foods, find comfort in strategic
decision-making
with
validated
insight for smarter business action.
CONNECT